![]() By the end of 2017, adoption of big data in companies had reached 53%.īig data can be defined as: “high-volume and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.” Why is Big Data Important?ĭata plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it’s active or passive, we are creating new data that can describe us. This massive amount of data has proven to be immensely valuable to large enterprise companies - for the first time, enterprises are able to integrate disparate data into meaningful sources for AI algorithms to manipulate and understand behaviors. The digital era has created an overwhelming amount of information, with total amount of data projected to rise to 44 zettabytes by 2020.
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